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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |
| Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Subscriber and Data Management | 26% | - Segmentation and list management - Data import and management - Data extensions and data relationships |
| Content Creation and Email Message Design | 24% | - A/B testing and approval processes - Dynamic content and personalization - Content Builder usage - Email design and responsive rendering |
| Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |

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