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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 2: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 3: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 4: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 5: Lead Management | 24% | - Automation rules: components and use cases - Scoring and grading: definition and management - Completion actions - Segmentation rules - Custom redirects: capabilities and use cases - Page actions - Lists: types, capabilities and creation |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What is an ideal Click-Through Rate (CTR)?
A) more than 5%
B) less than 1%
C) more than 2%
D) 1%
2. An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A) Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
B) Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
C) Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
D) Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
3. A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
A) Resume the rule after saving
B) Preview the rule before saving it
C) Sava the rule without any additional action
D) Schedule the rule to run before saving it
4. What factors are involved with and determine email deliverability?
(Choose 2)
A) Whitelist
B) CAN-SPAM
C) Domain Keys
D) Sender Policy Framework (SPF)
E) Sender ID
5. If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
A) Lead field
B) Contact field
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C,D | Question # 5 Answer: A |

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