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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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Oracle 1z1-477日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Responsys Data Model | 20% | - Manage supplemental tables and profile extension tables - Create and manage contact lists - Build filters, segment groups, and seed groups - Describe Responsys data model structure |
| Campaigns and Forms | 17% | - Create, test, and manage multi-channel campaigns - Manage categories and link tables - Design and publish responsive forms - Campaign dashboard settings |
| Creating and Managing Content | 15% | - Personalization using built-in functions - HTML editing and responsive design - Create and manage documents - Dynamic content module configuration |
| Initial Configuration & Deliverability | 18% | - Subscription management configuration - Account setup and activation - Conversion tracking implementation - Domain branding and delegation |
| Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Integration: Interact Connect | 15% | - Data Gateway setup process - Set up Contact Event Data (CED) exports - Configure Connect data import jobs |
| Programs | 10% | - Test and publish programs - Design and build automation programs - Monitor and troubleshoot program flow |

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