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Salesforce Certified B2C Solution Architect Sample Questions:

1. Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.
What data should be maintained within Experience Cloud as the primary system?

A) Payment methods
B) Shipping address
C) Communication preferences
D) Core profile data (name, email)

2. Refer to the exhibit.

A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers

A) The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system.
B) Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.
C) Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.
D) Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.
E) Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.

3. An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.
Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A) Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
B) Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.
C) Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
D) Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

4. A financial services firm with many high net-worth individuals Is about to implement Service Cloud, Marketing Cloud, and Salesforce Platform. Given the nature of the individuals, they are often required to adhere to financial regulations and civil procedures in regards to their data. This often requires restricting their data processing.
Given that requirement, what are three considerations the financial services firm should be aware of when limiting data processing across these clouds?
Choose 3 answers

A) Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data.
B) Consider deleting all of the customer data in order to adhere to the requirements.
C) Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact
D) Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative.
E) Restricting data within Service Cloud requires contacting a Service Cloud account representative.

5. A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?

A) Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
B) Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
C) Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
D) Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.

Solutions: