Oracle Eloqua CX Marketing 2020 Implementation Essentials : 1Z0-340-20

  • Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
  • Updated: Jul 20, 2026     Q & A: 60 Questions and Answers

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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Describe the major milestones and key deliverables of the available implementation offerings
  • Explain the types of implementation services available
  • Explain the documents a client completes during an implementation and the key client attendees required for an implementation

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The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Create a form and identify advanced form techniques
  • Configure a customized landing page
  • Describe the subscription and preference management options available within Eloqua
  • Configure an email group
  • Describe Eloqua settings that support email management and email personalization
  • Integrate an externally hosted form
  • Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Campaign Management- Campaign Design
  • 1. Campaign elements
  • 2. Campaign activation and monitoring
  • 3. Campaign canvas
- Email Marketing
  • 1. Email creation and editing
  • 2. Dynamic content
  • 3. Personalization
Reporting and Analytics- Insight and Reporting
  • 1. Campaign reporting
  • 2. Performance dashboards
  • 3. Marketing analytics
Account Configuration and Administration- Security and User Management
  • 1. Security groups
  • 2. User roles and permissions
  • 3. Account administration settings
- Email Configuration
  • 1. Subscription management
  • 2. Email groups
  • 3. Deliverability settings
Web Tracking and CRM Integration- CRM Integration
  • 1. Salesforce integration concepts
  • 2. Oracle CX integrations
  • 3. Data synchronization
- Web Tracking
  • 1. Digital behavior analysis
  • 2. Visitor activity monitoring
  • 3. Tracking scripts
Data Management- Contacts and Segmentation
  • 1. Contact fields and records
  • 2. Segments and filters
  • 3. Shared lists
- Data Imports and Exports
  • 1. Data cleansing
  • 2. Import processing
  • 3. Update rules
Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Automated workflows
  • 2. Program analysis
  • 3. Program steps and actions
- Lead Scoring
  • 1. Lead qualification processes
  • 2. Scoring models
  • 3. Profile and engagement criteria

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