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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics Features | - Standard reporting capabilities - Dashboards and visualization concepts |
| Topic 2: Sales Positioning | - Competitive differentiation - Value proposition for enterprise BI |
| Topic 3: Solution Architecture | - Cognos components and services - Deployment models |
| Topic 4: Customer Use Cases | - ROI and business impact scenarios - Industry applications of Cognos BI |
| Topic 5: IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI - Business intelligence use cases |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?
A) Accelerated Model Design
B) Simply Systems Management
C) Real-time Monitoring
D) In-memory Processing
2. What is the major weakness of competing enterprise business intelligence solutions?
A) Narrow and limited BI coverage.
B) Poorly rated by industry analysts.
C) Limited implementation resources.
D) Patched and stitched architectures.
3. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?
A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) Cognos was designed to take information from multiple applications and pull it together into a single platform.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
4. What is the easiest place to look for business intelligence sales opportunities?
A) Small companies
B) Existing accounts
C) Competitor accounts
D) New accounts
5. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A) IBM OpenPages integration
B) IBM Connections included
C) Active Report authoring
D) IBM SPSS integration
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |

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