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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Profile-Based Filters
B) Campaign Execution Module
C) Segment Overlap Tool
D) Custom Data Views

2. Which Adobe CJA features support project-level report sharing?
(Select two.)
Response:

A) Report Sharing Settings
B) Profile Sync Module
C) Folder Management
D) Campaign Priority Manager

3. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 4 was the last email clicked before orders totalling $54.3 million.
B) Email 2 generated the highest click-to-order ratio.
C) Email 5 is attributed $38.4 million in order value during the attribution window.
D) Email 3 had the greatest average attributed order value per email click.

4. Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A) Schedule Data Ingestion Checks
B) Apply Event Filters for Specific Actions
C) Enable Real-Time Data Refresh
D) Use Profile Merge Policies

5. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with a 12-month rolling data window.
B) The data view with the 24-month rolling data window.
C) The data view with the 36-month rolling data window.
D) The data view with the 18-month rolling data window.

Solutions: