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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Support for social networks, affiliates, and content aggregators.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Rapid time to value, based on pre-integration and common marketing constructs.
D) Recognized best of breed customer interaction platform.

2. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) All of the above.
C) Automate customer recommendations based on LIVE profile.
D) Optimize paid search advertising.

3. Which of the following complete the sentence; Smarter Commerce Offerings

A) may not be deployed in conjunction with existing ERP systems
B) can be deployed together, or independently, based on business need
C) must be deployed in a prescribed order, based on technical requirements
D) must be deployed in conjunction with each other for maximum benefit

4. Extended selling channels and brand experience include .

A) web store, mobile store, kiosks
B) segmentation, promotions, targeting
C) social integration, remote widgets, affiliates
D) call center and physical stores

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Unica, Coremetrics, SPSS, Cognos.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) eCommerce, POS, kiosk, call center.

Solutions: