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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A) Many, but only Salesforce
B) One
C) One each type
D) There are no restrictions about that

2. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A) Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
B) Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C) Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D) Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

3. Select Assets that allow to Adjust prospects score

A) PI Completion Actions
B) Segmentation Rules
C) Automation Rules
D) Tables
E) Engagement Programs

4. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Use the 'fiscal year' filter on the Pipeline Dashboard.
B) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C) Create a custom dataset using only data from the fiscal year.
D) Develop a new lens that includes only data from the fiscal year.

5. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A) First Touch Model
B) Primary - Campaign Source Attribution
B, Einstein Attribution
C) Account-to-Opportunity Matching

Solutions: