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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Overview | 18% | - Legal and compliance requirements - Email Studio and application roles - Navigation and core platform concepts |
| Subscriber and Data Management | 26% | - Subscriber key and sendable data - Lists and Data Extensions - Importing and maintaining subscriber data - Segmentation and filtering |
| Email Creation and Design | 26% | - Email templates and best practices - Accessibility and rendering - Personalization and dynamic content - Content Builder usage |
| Email Delivery and Testing | 15% | - A/B testing options - Preview and test sends - Sender authentication and deliverability - Send classifications and sender profiles |
| Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Email performance metrics - Bounce and complaint management - Basic automation and triggered sends |
Salesforce Email Essentials (EEB101) Sample Questions:
1. Which of the following is not a valid data type of list model?
A) Text
B) Date
C) Numeric
D) Decimal
2. Other than an image a file must be XX MB or less in size?
A) 1 KB
B) 5MB
B 25 MB
C) 1 MB
3. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers
A) Define the Send Relationship by email address
B) Set the Email Address as the Primary Key
C) Mark the "Is Sendable" checkbox
D) Mark the "Is Testable" checkbox
4. By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
A) Lists tab
B) Templates Tab
C) Email Tab
D) Pending Tab
5. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?
A) Use the Test Send tool to trigger copies of the email.
B) Select the "Preview" tab within the Classic Content tool.
C) Using the Subscriber Preview tool, cycle through the list of subscribers.
D) Create a user-initiated email to send to the list of subscribers.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C,D | Question # 4 Answer: D | Question # 5 Answer: C |

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