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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Extracts
B) Deployment Manager
C) Journey Templates
D) Copy activities

2. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

A) All child business units should have an individual SFTP user
B) Each business unit should have multiple SFTP users
C) Child business unit SFTP user should be created
D) Copy the parent SFTP user into each child business unit

3. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Classifying sends and defining parameters for email sends
B) Creating a SMS message and sending a mobile campaign
C) Building the data structure used to store audience information
D) Importing data into contacts using the Data Loader
E) Creating users and assigning roles which meet their job functions

4. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Suppression list
B) Automation StudioTerm
C) Data Filter
D) Template-based emails
E) Triggered Send

5. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

A) Marketing Cloud Administrator
B) Administrator
C) Marketing Cloud Security Administrator
D) Data Manager

Solutions: